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Edexcel GCSE Business Studies

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Theme 1: Investigating Small Businesses

1.1: Enterprise & Entrepreneurship

1.1.1 - The Dynamic Nature of Business

1.1.2 - Risk & Reward

1.1.3 - The Role of Business Enterprise

1.2: Spotting a Business Opportunity

1.2.1 - Customer Needs

1.2.2 - Market Research

1.2.3 - Market Segmentation

1.2.4 - The Competitive Environment

1.3: Putting a Business Idea into Practice

1.3.1 - Business aims and objectives

1.3.2 - Business revenues, costs & profits

1.3.3 - Cash and cash-flow

1.3.4 - Sources of Business Finance

1.4: Making the Business Successful

1.4.1 - The Options for Start-up and Small Businesses

1.4.2 - Business Location

1.4.3 - The Marketing Mix

1.4.4 - Business Plans

1.5: Understanding External Influences on the Business

1.5.1 - Business Stakeholders

1.5.2 - Technology and Business

1.5.3 - Legislation and Business

1.5.4 - The Economy and Business

1.5.5 - External Influences

Theme 2: Building a Business

2.1: Growing the Business

2.1.1 - Business Growth

2.1.2 - Changes in Business Aims and Objectives

2.1.3 - Business and Globalisation

2.1.4 - Ethics, the Environment and Business

2.2: Making Marketing Decisions

2.2.1 - Product

2.2.2 - Price

2.2.3 - Promotion

2.2.4 - Place

2.2.5 - Using the Marketing Mix to make Business Decisions

2.3: Making Operational Decisions

2.3.1 - Business Operations

2.3.2 - Working with Suppliers

2.3.3 - Managing Quality

2.3.4 - The Sales Process

2.4: Making Financial Decisions

2.4.1 - Business Calculations

2.4.2 - Understanding Business Performance

2.5: Making Human Resource Decisions

2.5.1 - Organisational Structures

2.5.2 - Effective Recruitment

2.5.3 - Effective Training and Development

2.5.4 - Motivation

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Topic: 1.2: Spotting a Business Opportunity

Using the information in Figure 3, calculate the total revenue the business would receive if all customers who preferred the Medium box bought one. You are advised to show your workings.

(Marks: 2)

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