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Edexcel GCSE Business Studies

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Theme 1: Investigating Small Businesses

1.1: Enterprise & Entrepreneurship

1.1.1 - The Dynamic Nature of Business

1.1.2 - Risk & Reward

1.1.3 - The Role of Business Enterprise

1.2: Spotting a Business Opportunity

1.2.1 - Customer Needs

1.2.2 - Market Research

1.2.3 - Market Segmentation

1.2.4 - The Competitive Environment

1.3: Putting a Business Idea into Practice

1.3.1 - Business aims and objectives

1.3.2 - Business revenues, costs & profits

1.3.3 - Cash and cash-flow

1.3.4 - Sources of Business Finance

1.4: Making the Business Successful

1.4.1 - The Options for Start-up and Small Businesses

1.4.2 - Business Location

1.4.3 - The Marketing Mix

1.4.4 - Business Plans

1.5: Understanding External Influences on the Business

1.5.1 - Business Stakeholders

1.5.2 - Technology and Business

1.5.3 - Legislation and Business

1.5.4 - The Economy and Business

1.5.5 - External Influences

Theme 2: Building a Business

2.1: Growing the Business

2.1.1 - Business Growth

2.1.2 - Changes in Business Aims and Objectives

2.1.3 - Business and Globalisation

2.1.4 - Ethics, the Environment and Business

2.2: Making Marketing Decisions

2.2.1 - Product

2.2.2 - Price

2.2.3 - Promotion

2.2.4 - Place

2.2.5 - Using the Marketing Mix to make Business Decisions

2.3: Making Operational Decisions

2.3.1 - Business Operations

2.3.2 - Working with Suppliers

2.3.3 - Managing Quality

2.3.4 - The Sales Process

2.4: Making Financial Decisions

2.4.1 - Business Calculations

2.4.2 - Understanding Business Performance

2.5: Making Human Resource Decisions

2.5.1 - Organisational Structures

2.5.2 - Effective Recruitment

2.5.3 - Effective Training and Development

2.5.4 - Motivation

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Topic: 1.3: Putting a Business Idea into Practice

Analyse one possible impact on RushRamp Inflatables of seasonal demand.

(Marks: 6)

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